I build GoHighLevel systems — funnels + automations.

Hi 👋 I’m JD — I build GoHighLevel funnels and automations that work together as one system.

From lead capture funnels to follow-up workflows, missed-call text backs, appointment reminders, and reactivation campaigns, I focus on putting the puzzle pieces together so nothing breaks between steps.

[ What I Build ]

Funnels

  • Lead capture funnels (forms, landing pages)

  • Appointment booking funnels

  • Simple conversion-focused page structures

Automations

  • Lead follow-up (SMS + email)

  • Appointment reminders

  • Reactivation campaigns

  • CRM logic (tags, triggers, conditions)

[ Background & Experience ]

I began programming in 2011 and moved into freelance work in 2013, starting with PHP and WordPress projects. That early foundation continues to influence how I build automation systems today, with a focus on clear logic, solid structure, and long-term maintainability.

In October 2019, I was introduced to GoHighLevel, back when the platform had no funnel builder and automation relied entirely on triggers, campaigns, and SMS/email flows. Learning GoHighLevel at that stage trained me to treat it primarily as an automation and CRM engine rather than a page-building tool.

In 2020, I launched HighLevel Hacker, a code-generation tool designed to help users generate and apply custom code inside their GoHighLevel accounts. Some of this work was later referenced in the Official HighLevel Support Portal.

Alongside building tools, I also focus on documentation and education. I run Anything GHL, a how-to blog where I publish step-by-step guides that explain automation logic and show how to implement and customize GoHighLevel workflows and code correctly.

I’ve worked with a mix of agencies and direct clients — building automation systems from scratch, fixing broken workflows, and taking over existing setups that needed to be simplified or rebuilt. My work today centers on logic-heavy automation inside GoHighLevel, with supporting experience using Make.com, which I’ve been actively exploring and using since 2022 when systems need to extend beyond native workflows.

[ Recent Works ]

Mortgage Lead System Infrastructure

[ clickfunnels ] [ fb pixel ] [ ghl ] [ zapier ]

Cross-platform lead system combining funnel buildout, lead routing, automation, and white-labeled CRM deployment for mortgage professionals.

AI-Powered News Machine

[ chatgpt ] [ ghl ] [ laravel ] [ make.com ]

Fully automated publishing system that collects external data, formats content with AI, and distributes updates across web and messaging channels.

SaaS Brand Foundation

[ branding ] [ ghl ]

Early product presentation for a SaaS client, including visual direction, interface setup, and brand consistency.

Affiliate Onboarding Funnel

[ branding ] [ ghl ] [ jotform ]

Lead-generation funnel designed to attract prospective GoHighLevel affiliates and guide them through the first onboarding steps.

Gym Lead Reactivation Engine

[ automation ] [ dialer ] [ ghl ]

Reactivation system built for a local gym, designed to recover dormant leads through staged messaging and delivery-safe automation logic.

[ Courses / Continuous Learning ]

Build Responsive Real-World Websites with HTML and CSS

Jonas Schmedtmann — Udemy

Reinforced modern HTML, CSS, responsive layout techniques, and practical front-end structure for production-ready websites.

Web Design for Web Developers

Jonas Schmedtmann — Udemy

Strengthened my understanding of visual hierarchy, spacing, color usage, and conversion-focused layout decisions.

Master Faceless TikTok Marketing with AI, ChatGPT & Canva

Daniel Thomas — Udemy

Expanded my understanding of AI-assisted content production, short-form content systems, and repeatable social media workflows.

[ Connect With Me ]

Open to Full-Time Remote Roles

Best suited for agencies needing funnels, automation logic, CRM structure, and technical implementation inside GoHighLevel.

Resume & Loom Intro Available Upon Request